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Monetisation
opportunities
Four ways to earn more from 571 Europas already on the estate.
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The screen people already stop at
is sellable OOH.
Full-motion · gym-floor dwell
Put this inventory through multiple agencies and resellers across the country. Digital out-of-home, agreed site by site.
Full-motion DOOH on the connected Selecta screen — loop share, daypart, geo, takeover. Sold as media, not as an on-site local listing.
Screen time — plus data attribution. Incremental media on kit already on the gym floor.
The conversation with the site owner: who owns the media? That agreement unlocks the agencies and resellers.
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Inventory we already have.
A category waiting to be filled.
Local Deals · Top Pick advert
Our reseller has access to thousands of small businesses looking for outreach and new ways to speak to local customers.
The local-business product category is already on the machine. It needs filling. Listing, leader and on-screen ads sold into that slot.
Reseller sells. We deliver. TGG and Selecta set the guardrails site by site — who can appear, and where.
Fill the local-business category already on the machine — listing, leader and on-screen ads under TGG guardrails.
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Three guest slots.
£30 a SKU, on the Europas we already have.
Guest slots · on the machine
Relieve strain in the system: move short-dated stock, connect media to the brand, and clear issues with a campaign on the same screen. Think beyond food.
Three guest SKUs per Europa, plus connected retail media. Food and non-food — travel, personal care, tech, health — so the opportunity is wider than snacks.
£30 per SKU, three slots, on the estate. List the guest product and run media against it — including short-dated stock.
Target brands that were unsuccessful in bidding. Guest slots release cash they already wanted to spend.
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The vend used to end
when the door closed.
Vend Reward. Partner-funded gifts after every purchase — streaming, coffee, offers — served on the machine, tracked end to end.
The post-purchase screen is a gift moment. Brands fund the reward. Selecta keeps the transaction. The member comes back.
Brands pay a fee to be the reward. Same vend, new revenue line — already live on the machines today.
Phase two lands next week: a stronger pop on the machines so more people see the reward and more brands pay to be in it.
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Four opportunities on the
571-Europa estate.
Start on the 571 Europas already on the estate.